Our Company
A Substantial Competitive Advantage
Leading Brands
AMC and REFLEX are dominant within the global minerals industry and have a reputation for quality and ease-of-use.
Integrated End-to-End Solutions
IMDEX is a single provider enabling clients to increase efficiencies and reduce the cost of their operations.
Operational Leverage
IMDEX is the leading provider of real-time subsurface solutions with an established global presence in all key mining regions of the world.
Intellectual Property
IMDEX has world-class research and development capabilities and a portfolio of protected technologies.
Client Intimacy
IMDEX values its long-standing relationships with resource companies and drilling contractors. The company collaborates with these clients to enhance and support their operations.
Sustainable Earnings Growth
IMDEX is developing solutions for all phases of the mining value chain including exploration, development and mining.
QUALITY DATA & CHAIN OF CUSTODY
Leading Brands
IMDEX has two leading brands – AMC and REFLEX. Together they provide a unique product and service offering to clients globally.
REFLEX technologies include downhole instrumentation, data management and analytical software for geological modelling. These market leading technologies – recognised for their ease of use and accuracy – are complemented by unrivalled expertise in geo-scientific data analysis and interpretation.
For further information, please visit www.reflexnow.com
AMC redefines the way drilling fluids, equipment, technologies and software are used to optimise drilling programs – it strives to maximise productivity while enhancing safety and sustainability. AMC is also growing its presence within the horizontal directional drilling, waterwell and civil construction sectors.
For further information, please visit www.amcmud.com
Integrated End-to-End Solutions
Our company delivers IMDEX solutions that integrate our leading AMC and REFLEX brands. We assist clients to reduce their costs and increase their productivity by providing end-to-end solutions across the full mining life cycle.
Central to these solutions is our IMDEXHUB-IQ™ – an award winning cloud-based web portal that collects, stores and provides critical operational data in real-time. This data is protected through a validated chain of custody and secure database and can be accessed from any internet connection to smart phone, tablet or PC.

Operating Leverage
At IMDEX we have operations in all of the key mining regions of the world.
Our global presence and comprehensive distribution network allow us to: provide local support to clients; have greater access to international mineral exploration markets; and efficiently introduce new solution sets to these markets.
Intellectual Property
Our world-class research and development facilities are located in Perth, Western Australia and San Luis Obispo in North America. We engage a team of talented engineers and geoscientists who are leaders in their field to develop and commercialise innovative solutions for the global minerals industry.
Managing and protecting this intellectual property (IP) is vital and our company takes all possible measures to safeguard and defend our unique and competitive position in the market. These measures include: a dedicated IP Manager; registering patents, trademarks and designs; vigilant management of trade secrets and confidential information; internal IP training for all employees; ensuring the freedom to operate; and scanning the environment for competitor activities.
Client Intimacy
At IMDEX we support some of the largest resource companies and drilling contractors worldwide. We also provide an innovative edge to global collaboration initiatives that are working towards future industry needs. Industry research partnerships include the CSIRO, Olympus, DET CRC, MINEX CRC and CRC ORE.
Sustainable Earnings Growth
Our company has a clear objective of delivering sustainable earnings growth for shareholders. To achieve this we have a two-tiered strategy that includes:
- Organic growth – protecting and building our core business; and
- Transformational growth – extension into new market segments within the mining value chain, for example drilling productivity and drill and blast applications.