IMDEX Limited

Our Product Brands | |

Objective and Strategy for FY19

We maintain our clear objective of delivering sustainable earnings growth for shareholders via a two-tiered strategy, which includes organic and transformational growth.

Key elements of this strategy include: maintaining our technical leadership; enhancing our client intimacy; and driving operational excellence.


Maintain technical leadership

  • Next generation core products
  • Rapid-response frontline innovation
  • Transformational products - drilling productivity and drill & blast

Enhance client intimacy 

  • Integrated IMDEX solutions – AMC & REFLEX
  • Client help desk and service centre
  • Training – IMDEX Academy
  • Enhance strategic partnerships
  • Implement key account management

Drive operational excellence 

  • Enhance safety performance
  • One IMDEX
  • Digital transformation
  • Engage, develop and retain talented people
  • Streamline distribution and supply chain